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LIFETIME DIGITAL ANNOUNCES STRONG CONTENT ADDITIONS INCLUDING MORE THAN 500 PROJECT RUNWAY VIDEO CLIPS
Network to Relaunch DRESSUPCHALLENGE.COM and MOTHERSCLICK.COM
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New Offering of Digital Assets to Build on Record Breaking 2008; 1Q09 Kicks-off with Increases of 212% in Page Views and 49% in Monthly Unique Visitors
NEW YORK, NY (April 21, 2009) � Building on impressive double-digit growth in 2008 and a record setting 1Q09, Lifetime Digital � the ultimate digital source for women's entertainment, escape and play � today announced as part of the Company's upfront presentation a robust slate of new content offerings to be rolled out in 2009. Headlining the new content offerings will be more than 500 exclusive Project Runway broadband video clips, the relaunches of MothersClick.com, DressUpChallenge.com and Total Beauty Makeover and the debut of Lifetime Moms. Additionally, Lifetime Digital will debut 'All the Looks,' a celebrity fashion and hairstyle photo offering, along with four new iPhone apps.
With the growth of myLifetime.com and the launch of the hugely successful fashion game sites Roiworld.com and DressUpChallenge.com, Lifetime Digital's traffic posted triple-digit increases in 1Q09 vs. 1Q08, up 212 percent in page views and 49 percent in unique visitors, according to Omniture. Roiworld.com alone attracted 1.4 million unique visitors and 40.4 million page views in the first full month following its February launch.
'Lifetime Digital enjoyed its best year ever in 2008 with record traffic, the acquisition of MothersClick.com and Roiworld.com, and the introduction of more than 20 new advertisers across our properties,' said Dan Suratt, Executive Vice President, Digital Media and Business Development, Lifetime Networks. 'With our new slate of robust digital offerings backed by the power of the #1 and #2 networks for women, we are well positioned for another record-breaking year in 2009.'
Suratt announced that the Project Runway and Models of the Runway show sites will feature more than 500 exclusive broadband video clips and an extensive community designed for the franchise's passionate fan base to express themselves and connect with each other online. The in-depth clips will complement the viewing experience, bringing fans behind-the-scenes with unseen competition footage and into the designers' homes, the judges' evaluation sessions and much more in ways unprecedented for the show and its new companion. A comprehensive rundown of Digital offerings around Project Runway and Models of the Runway will be announced this summer.
DressUpChallenge.com, the hit dress-up fashion game that more than 650,000 people have registered to play since its launch in May 2008, will celebrate its one-year anniversary next month with a new look, improved community functionality and new features including The Fashion Maker, a tool that enables dress-up enthusiasts to create their own articles of clothing to add to their virtual closets.
Lifetime strengthens its offerings to mothers with the re-launch of MothersClick.com and the unveiling of Lifetime Moms in July. MothersClick.com, the community site for women to connect, learn and share with each other, will sport a new design, interface and content offering, while Lifetime Moms will bring a premier group of high-quality mom bloggers under one Lifetime umbrella as they inspire honest, real and thought-provoking conversations by moms and for moms.
Also this summer, myLifetime.com will bow a new version of Total Beauty Makeover, enabling women to share their makeovers with the larger community, to vote and rate various looks, to filter looks by hundreds of categories, to invite friends to Makeover Parties in order to create looks around special events and to purchase real-life versions of the products used in the free virtual makeover tool.
Roiworld.com and Lifetime Games Studio Korea will debut 'Create-A-Mall,' their first downloadable game that challenges women to build their own fashion mall empire. Building on the success of the Blood Ties downloadable game (now featured in major retail chains across the United States and Europe), Lifetime Games Studio will release Wisegal this summer based on the popular Lifetime Original Movie of the same name about life as a female in the world of organized crime.
'All the Looks' premieres this summer on myLifetime.com with thousands of photos of celebrity fashions and hairstyles filtered by hundreds of categories. Fashions can be sorted by designers, events, clothing types, colors, patterns, accessories and more, while hair can be sorted by event, styles, length, color and more.
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Lifetime Digital's mobile offerings will increase with the release of the first of four iPhone applications when it unveils the Army Wives application featuring video, blogs, photos and scheduling information for the network's hit show's premiere on June 7. Applications for Roiworld.com, DressUpChallenge.com and a new women's tarot card deck will follow in the coming months.
ABOUT LIFETIME NETWORKS
Lifetime Networks is a diverse, multi-media company committed to creating high quality entertainment and information content for women across all media platforms. The Company's portfolio includes the cable industry's two highest-rated women's channels, Lifetime Television and Lifetime Movie Network, as well as Lifetime Real Women, Lifetime HD, Lifetime Movie Network HD, Lifetime on Demand and Lifetime Digital (including myLifetime.com, Roiworld.com, DressUpChallenge.com, MothersClick.com). Long dedicated to implementing and cultivating positive change, Lifetime Networks' advocacy initiatives span a wide range of issues affecting women and their families. Launched in 1984, Lifetime Networks is part of Lifetime Entertainment Services, a joint venture of Hearst Corporation and The Walt Disney Company.
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| Primetime Show Reviews 'He Loves Me' review by Suzanne This is not a good movie. I will say that flat out. It's terrible. That is a real shame because it had potential, and that was wasted. Heather Locklear and the other actors do fine jobs in it. It's just the plot that is God-awful. Without giving it away, let me say this: what ruins the movie for me is Locklear's character and how she behaves. The first half of the movie, she is kind of weird and whiny, and not someone I liked too much, but about half way through the movie something happens that causes me to lose all sympathy for her. Then, for a little while, things are very interesting, and I sort of forget about whether I care about her or not, because the plot takes interesting twists and turns...then the ending is really awful. Just really really bad. If you are a huge Heather Locklear fan, maybe you will like the movie, but I doubt it. Okay, here is some SPOILER SPACE so I can go into more detail, for those of you who don't care about spoilers. **********************************SPOILER SPACE******************************* Imagine if you were watching the movie 'Fatal Attraction', only, instead of dying at the end, Glenn Close's character kills the wife and ends up with the husband and kids, and they don't even suspect that she did it. That's how bad this movie is. Oh, and sorry, but Heather Locklear is no Glenn Close! Even if she is prettier... At first, you just think Locklear's character, a real estate agent named Laura, is cheating on her husband, and she has a few problems, and she had a hard childhood. Then about halfway through the movie, she starts stalking the woman that she thinks her husband is cheating on her with. Never mind that she's already cheating on him! Or so we think. She gets into a fight with this woman, and the woman gets hung (it's more or less an accident, but Laura does not do anything to help her or stop what is going on). That's when I pretty much lost all sympathy for her. I mean, she's the heroine of this movie, and now she's a murderer. I have a big problem with that. So I had to stop watching the movie and then come back a little while later and pick it up again (only because Lifetime asks me to review their movies-- otherwise I would have changed the channel and never come back). Then we start seeing that ALL IS NOT AS IT SEEMS. We figure out that Laura is even more messed-up than we thought, and some of the things that we thought were going on, like her cheating on her husband, may all be in her head. That's when it got kind of interesting, for a while, because then it's like a puzzle, figuring out who or what is real, and you think, well, maybe she didn't really kill that woman, or maybe she will go to jail, but she'll at least get some help and be healed. But no. Things get much worse, she kills more people, and things get more and more stupid. Her psychiatrist, who suspects that Laura may be disturbed, meets her in some dark alley, and Laura kills her. I mean, come on, how stupid could this woman be? That was totally ridiculous. Somehow I doubt many psychiatrists do something that stupid. Then, at the end, we see that Laura was not really married to the man, and she stalks him, and the movie ends with them meeting and making nice, and she may actually end up with him. She doesn't go to jail or get any kind of punishment, even though she's killed three people!! I hate when they have contrived plot or have people acting stupid. It was a completely disappointing ending. What a terrible, terrible, movie. It's so sad that anyone thought that it was worth putting on TV in this fashion. Usually I enjoy Lifetime movies. Not this one! PRESS RELEASE: HEATHER LOCKLEAR STARS IN LIFETIME ORIGINAL MOVIE HE LOVES ME, PREMIERING MONDAY, MARCH 7 LOS ANGELES, CA (February 8, 2011) -- Entertainment icon Heather Locklear (Lifetime’s Flirting with Forty, Melrose Place) and Max Martini (The Unit) star in the Lifetime Original Movie He Loves Me, premiering Monday, March 7 at 9pm ET/PT. The psychological thriller follows the story of a woman whose seemingly perfect life begins to fall apart after discovering her husband is cheating on her, leading her on a path of murder and destruction. ABOUT HE LOVES ME By all appearances in He Loves Me, Laura (Locklear) believes she leads the idyllic life. She’s a successful Seattle real estate agent, presumably happily married to one of the city’s leading cardiologists and mother to their darling six year old daughter. When Laura begins to suspect her husband is cheating on her, she is devastated by his infidelity, despite having a torrid affair of her own. Desperately trying to save her marriage, Laura’s mysterious past begins to emerge, making her more paranoid, delusional and violent in alarming ways. As her mental state continues to unravel, whoever gets in the way of Laura’s myriad of fantasies becomes expendable -- no matter who they are – revealing the shocking dream world that insulates her from reality. ABOUT THE PRODUCTION Produced by Tell Me a Story Productions for Lifetime, He Loves Me is executive produced by Anne Carlucci (Lifetime’s Hostile Makeover, Killer Hair) and produced by Harvey Kahn (Lifetime Movie Network’s Sins of the Mother). Jeff Renfroe (Lifetime Movie Network’s Seven Deadly Sins) directed the film from a teleplay by Joyce Brotman (The Soul Collector). ABOUT LIFETIME TELEVISION Lifetime Television is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital™ (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal. HEATHER LOCKLEAR Biography “Laura” Best known for creating some of television’s most memorable characters, six-time Golden Globe® nominee Heather Locklear has enjoyed a prolific career in both television and film. Named as one of the most influential icons of television by Entertainment Weekly, Locklear’s credits include starring roles in the hit series Spin City, Melrose Place, Dynasty, and T.J. Hooker. She also starred in the HBO thriller Double Tap, the NBC telefilm Shattered Mind and the ABC miniseries Texas Justice. Locklear starred in the Lifetime Original Movie, Flirting with Forty, about a divorced mother of two on the brink of her 40th birthday who, while on vacation, finds an unexpected romance with a much younger man and learns that life can begin at 40. Flirting with Forty rated in the top three original movies for the network among Households and Women 18+. Prior to that, she was the star of Lifetime’s Angels Fall, based on the best-selling novel by Nora Roberts. Its premiere was one of the top ten most watched program telecasts in the history of the channel among Women 18+. Locklear starred with Hilary Duff and Chris Noth in The Perfect Man. She was also featured in MGM’s Uptown Girls and in Warner Bros.’ Looney Tunes: Back in Action. Locklear has been named three times on People Magazine’s Most Beautiful List. In addition to her beauty and talent, Locklear serves on the Board of Directors for the Motion Picture & Television Fund and supports The Michael J. Fox Foundation for Parkinson’s Research. A native of Southern California, she resides in Los Angeles with her daughter Ava. MAX MARTINI Biography “Sam” Max Martini began his acting career at the Neighborhood Playhouse in New York City, and completed his training with the esteemed acting coach Michael Howard. During his studies, he co-founded New York-based theater company, “Theater North Collaborative,” comprised of American and Canadian actors, playwrights and directors dedicated to producing new works from both sides of the border. He then took a break from acting to focus on his early love of fine art, attending the School of Visual Arts in Manhattan, where he received his BFA. After completing college, Martini began to work steadily in both film and television projects. Martini is most well known for his role in the CBS drama, The Unit and the FOX series, Lie to Me and 24. Other television work includes starring in HBO pilot All Signs of Death. For film, Martini recently completed production on Luc Besson’s Colombiana with Zoe Saldana and is currently prepping to film the WWII feature No Better Place to Die, which begins principal photography in mid-2011. Additional film credits include Saving Private Ryan, Redbelt, The Great Raid, Trooper and Contact. Martini also starred in the independent films, Pictures of Baby Jane Doe, Cement and Backroads. Contact: Kannie Yu LaPack (310) 556-7582 Kannie.yulapack@aetn.com CREDITS Produced By Tell Me a Story Productions for Lifetime Television The Cast Laura HEATHER LOCKLEAR Sam MAX MARTINI Dr. Browning GABRIELLE ROSE Nick DYLAN NEAL Suzanne JILL TEED Brunette HOLLY DIGNARD Charley ROBERT MOLONEY Emily MEGAN CHARPENTIER Production Executive Producer ANNE CARLUCCI Producer HARVEY KAHN Director JEFF RENFROE Teleplay by JOYCE BROTMAN Director of Photography ADAM SLIWINSKI Production Designer MONIKA CHOYNOWSKI Editor RICHARD SCHWADEL C.C.E Music By JAMES GELDAND |
Updated 3/6/11